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There are over 8,000 magazine titles published in the UK and more than 75,000 in the US each year. But the ones we see on our newsstands each day are merely a fraction of the titles out there. We are all familiar with such infamous titles as Vogue and Esquire, however there are some titles that hold a much more niche market, which most of us would be completely unaware of.
Take, for example, Cranes Today. Not exactly top on everybody’s reading list, however it is the leading resource for news and intelligence within the crane and lifting industries and regularly carries features on new cranes, prototypes and product launches. It offers a key platform for crane and lifting equipment manufacturers as well as rental companies to reach their purchasers and enables its readers to see how new technology can help grow their business.
Many of these unusual titles are aimed at the business sector, one of which is the logistics and materials handling field. There are three main titles that cover this sector, Modern Materials Handling, eureka, Logistic Business Magazine and Materials Handling World Magazine (MHW) proving that perhaps their readership isn’t quite so niche after all. MHW magazine claims to have over 8,000 daily visitors to their website and offers readers the opportunity to subscribe to their E-zine as well as providing a buy and sell page for used forklifts, an extensive directory of businesses associated with the trade and hosts regular award ceremonies and conferences. The most recent one was in August this year and featured case histories from leading companies such as Interfit, Europe’s leading tire and wheel service provider, who have driven change in the industry. eureka magazine is published three times a year and has a select distribution list amongst key people within the buying/specifying of materials handling equipment and services sector. The magazine features in-depth case studies on the materials handling industry, forklifts and other materials handling equipment across Europe as well as articles written by journalist with extensive expertise in the areas of safety and ergonomics, warehousing, logistics and supply chain innovations.
For the portable toilet provider, why not subscribe to Portable Restroom operator (PRO) magazine? With such page turning headlines as ‘Making Porta-potties more Appealing To The Public’ it’s hard to resist.
There really is a magazine out there for everybody; you just need to know where to look for it. Many of the more niche titles will only be available as digital versions as the publishers are likely to be small and will need to keep costs down. I can pretty much guarantee that there will be a magazine covering every subject you can possibly think of, and if not, well there might just be a gap in the market for you to consider starting your own.
In the digital age, magazine publishers are realising that digital editions of their magazines are the way forward. For those wanting to launch a new magazine it makes financial sense to go straight to digital as there are low production costs and you are able to reach out to a worldwide audience with no distribution costs.
Before starting your new digital magazine there are some questions you need to ask yourself – what will it be about? who are you aiming it at? does it have a unique selling point? what is your competition? is there a market for it? Research is crucial!
You must also be excited about your product, if you have a passion for it that will shine through and help to not only create a great magazine but will also sell it to your readers and your advertisers. And whilst we are on the subject of advertisers, this will be your main method of financing your product. Digital magazines make money from the advertisements that are published on their pages and the more people you can attract to your website the happier your advertisers will be.
App Publisher magazine, http://www.app-publisher.net/, was launched in January this year to help publishers create new content onto mobiles and apps.
“In many respects, App Publisher magazine is an experiment,” said Paul Blake. “The premise behind it is simple. Not only to provide practical help, insight and advice on publishing content onto mobile and apps, but also to test the business viability of mobile content. Can you really write about a topic you’re passionate about and create a viable business by publishing that to tablets or smartphones? What technology do you need? How do you price your content? How do you find your audience? I hope the mechanics of publishing App Publisher magazine will provide useful insight and I want to be open and share as much about that as I can.”
The first issue cost $300 to set up, with a third of that cost, $99, going towards payment of an Apple developer account https://developer.apple.com/register/index.action. Apple take 30% of the profits but because there are such low production costs this does not prove too much of a problem.
App Publisher magazine is available for download on Ipad or Iphone and costs $1.99 every month and comes with a free one week trial when you sign up to a subscription. Android, web and Kindle editions will be coming soon.
Online magazine publishing software.
Web, brand,logo design.
Magazine publishing course.
Condè Nast is one of the worlds leading premier media companies. With 95 million consumers across it’s industry leading print, digital and video brands it publishes such iconic titles as vogue, Glamour, Vanity Fair, GQ and Condè Nast Traveller.
In the past 20 years alone the company has reached record profits and also received more editorial, design, digital, advertising, video and business awards than any competitor within the industry. However, recent reports show that there has been a 15.5% drop in pre-tax profits even though the UK managing director’s pay has risen to almost £1m.
In 2013 the corporation was recognised as one of the fastest growing companies in the digital video business and in 2014 it was listed as one LinkedIn’s top 25 most in demand employees.
Condè Nast publications was founded by Condè Montrose Nast. Born in New York City in 1873, Nast graduated from George Town University and then went on to complete a degree in law at Washington University in St Louis. Surprisingly, he took on a job in publishing, becoming the advertising manager for the US magazine Collier’s Weekly. Alongside this he became vice president for the Home Pattern Company, manufacturer and distributor of women’s dress patterns and it was this knowledge and experience of fashion that drove him to buy Vogue magazine in 1909. He went on to buy Houe and Garden in 1911 and then Vanity Fair in 1913.
Condè Nast publications now publishes 128 magazines, develops 100 websites across 25 markets and has 200 tablet and mobile apps.
For career opportunities at Condè Nast please visit – http://www.condenast.co.uk/careers
One of the major magazine publishers in the UK is Hearst Magazines, which is part of the US company Hearst Corporation.
Hearst Corporation is one of the nations largest media and information companies. It publishes major US titles such as Cosmopolitan, Town and Country and Good Housekeeping to name but a few. It publishes more than 300 international versions of it’s titles which includes a staggering 60 international editions of one of it’s bigger titles Cosmopolitan. the company has ownership of 15 daily and 34 weekly newspapers including the Houston Chronicle and the San Francisco Chronicle.
The UK branch, Hearst UK, is the largest digital publisher in the UK and includes titles such as Esquire and Harpers Bazaar. With a readership of 1 in 3 women and 1 in 4 of every UK adult it covers an impressive portfolio of 19 magazines and 26 websites.
In 2013, Hearst UK saw it’s pre-tax profits rise to £17.4m with a huge rise in digital sales. It’s turnover was up by 3.4%, £335.6m.
The National Magazine Company Limited is Hearst Magazine’s UK subsiduary and publishes 20 monthly consumer titles.
For career opportunities with Hearst please visit http://www.hearst.com/careers
So you want to set up a magazine? You’ve got a great idea but where do you start? Let’s be honest, it’s not going to be easy. The shelves are literally rammed with magazines covering a multitude of subjects and with 9 out of 10 new magazines failing this is a tough business to be in. The Research Intitute, MRI, states that 84% of adults read magazines and with roughly 1000 new magazines being launched each year,what if yours is the 1 out of every 10 that is successful.
Of those magazines that fail, 70% fall at the first hurdle and never make it beyond the first issue. Think of various gimmicky magazines you have seen advertised in the past, offering free gifts with the first copy all at a discounted introductory price. Great you think, so you purchase said magazine, which comes with a free binder to keep all future issues nice and neat and you look forward to buying the next one. Only the next issue date comes round and you can’t find it in the shops anywhere, so you phone up to try and order and are told that the magazine is now out of circulation due to poor sales. It is relatively cheap to set up the first issue of a magazine, but in order to carry on and make it a success you must know and research both the market and the business you are going into.
Like all new businesses, a business plan is essential. Spend time researching competitive titles and find a niche that your magazine can slot into, something that is unique but also popular.
Your business plan should consider the following:
What is it?
What is the market?
Ask advice from other people already in the magazine industry.
Who is it aimed at?
What age range is it aimed at?
What other magazines like mine are out there already?
How is mine different?
Test ideas on a focus group.
How often will it be published?
What will the circulation be?
Need a good web presence.
Make a prototype to show off the design, structure and substance of the magazine.
Do i already know people with the right skill sets?
What staff will I need?
How will i fund this?
What will the advertising rates be?
What will the subscription and single copy sale prices be?
What are the costs of paper, printing, postage, distribution, staffing etc
First and foremost for an idea to work you must believe in it. Do your research, don’t be afraid to ask for help and most of all don’t give up!
For more advice on setting up a new magazine visit these sites:
On the 8th of August 2014 the annual Summer in the City YouTube convention was held at Alexandra Palace in north London. Each year tickets sell-out at a rate unheard, leaving avid YouTubers devastated that they would be missing out on the King of Kings in terms of YouTube exhibitions.
Many of the attendees would be regarded as young to most of us. Not only are they young, they are predominantly those termed “YouTube Bloggers” who have millions of followers and views to the pieces of footage they are constantly uploading to rake in millions of dollars from advertising on the aforementioned footage.
Although some of these bloggers got rich over night due to pure luck, the majority are highly proficient at their profession – ranging from tutorials, short films, to continuous series. Although such lucrative professions, walking around Summer in the City, it was very obvious that these entrepreneurs consider their vocation as a unique hobby, expelling smiles from ear to ear for the success they have all achieved – a fantastic site.
The event began in 2007 when a mere 20 YouTubers were drawn for an informal meeting in the centre of London. The following year, a substantial increase in numbers was apparent, providing incentive for founder and YouTuber “Burns” to create an official event attracting only 100 people, yet the attendees were representing countries from all over the globe.
Burns was content with the small scale event that followed the next year, however in 2011, a celebrity YouTuber was mobbed by over 600 of his fans, prompting a more secure establishment up until the recent 2014 event.
7000 tickets were sold on the weekend – one can’t help but think that this event could be the next biggest trade-show or fair, possibly having economic effects on society as it draws fans from afar to witness and indulge in the Fantastic City of London, England.
Once a year in Europe, approximately 140 individuals from the upper echelons of society throughout the European union and North America gather at a new venue within Europe for what is known by most as the Bilderberg Conference (other terms for the conference are the Bilderberg Club and the Bilderberg Meetings).
Attendees include, but are not limited to political leaders, professionals from academia, the media, and financial sectors. Political leaders make up the largest group, usually making up around a third of the participants.
The 2013 Bilderberg Conference was held from June 6-9 at the Grove Hotel in Watford, Hertfordshire, England. The UK had taken an unintended spell as hosts of the country as it was the first time the conference crossed back over the English Channel since 1998.
Over the years the Bilderberg Conference has been the focus of condemnation from other high profile individuals due to the exclusivity and confidentiality surrounding the business exhibition (or lack of any kind of exhibiting what so ever) The 2013 conference was no exception.
The delegates attending can only do so with a formal invite. No delegates are permitted to join by conference call or satellite phone, and no performances or entertainment are included. As a result, there is almost no transparency and therefore no accountability.
From the gates of the 2013 conference, Labour parliament member Michael Meacher shared his views that this should be the only the standout event which requires transparency and accountability for the democratic societies these people are supposed to represent. He likened the conference to a meeting of top brass Western financial capitalists.
Mockeries of the conference are a custom each year, with activists putting on the annual “Bilderberg Fringe Festival” to invoke a element of society to the frowned upon excuse for political lobbying.
It looks like the conference will continue to raise eyebrows as UK Prime Minister David illegally attended on the 7th as he was not accompanied by civil servants, as required by law when meeting business leaders.
It would be ignorant to say that the popularity of a product or company is always directly concerned with the ability of the public to relate and identify with the brand of that respective product or company. It can be said with confidence that over 95% of people in the world—from whichever country, race, ethnicity or different experiences encountered – will be able to identify with the giant brand of Coca-Cola. However, out of this 95%, it can also be said with confidence that there is a significant number who would rarely or even never drink Coca-Cola.
Thus, popularity does not also correlate with the brand and its subsequent identification.
This is interesting in the case of the toy giant Lego. Similarly, the Lego brand is one of the most identifiable brands across the majority of countries from all corners of the world…. Yet, even though there would be a substantial number of people in the world that could think of a thousand and one things to do before they decided to fix a Lego set, Lego still remains popular for these members of society.
Is this a result of some unexplainable aura that Lego possesses that creates a soft spot in everyone for the plastic square blocks? The answer is undoubtedly no.
Lego have forged relationships with individuals from all walks of life due to their superior ability to market themselves across the boundaries that would restrict other companies. Cross promotional initiatives have allowed visibility and awareness to those individuals who have always been to identify, yet thought they would never have anything more to do with Lego for the rest of their days.
Although the product stays the same, what Lego can offer individuals aside from a lego-kit is endless. This fantastic approach has seen millions and millions sign up for the “Lego Club” and in turn receive a fresh copy of the Lego-Club magazine. Not just because of the brand – because of their popularity.
At the turn of the century, the powerhouse toy company of Lego that had seen decades of success, and rivaled the other world-wide toy companies without having to flex a muscle. This dominance was the predominant reason behind Lego’s horror year of 2005.
It was the Lego brand that had bought them so much success over the years, as they held a unique identity that even pre-school children were aware of – these children may not have been aware of their ability to identify Lego, yet it is evident that these children were identifying without consciously going out of their way to do so.
This all relates to Lego’s powerful brand.
In 2005, losses in the billions prompted Lego to move away from their beloved and identifiable construction kits. The results of such bald moves saw them brush the depths of bankruptcy. It was clear that Lego needed to keep in touch with their construction kit roots and somehow remain competitive.
Focus, engagement and knowledge of consumer preferences were at the forefront of Lego’s business ethos. This is where the creative cross channels marketing, all incorporating the renowned “Lego-Club” magazine for free.
Who is going to pass up a free magazine? Other techniques impressively engage the most avid lovers of Lego to those “loyal” customers who may have bought a set or two in their lifetimes. It is important to note that it didn’t take long for these “dormant” loyalists to get back on the Lego bandwagon. Through positive interaction via the “Lego-Club” magazine – brand identification allowed such substantial growth.
Five issues a year, with a circulation of an astonishing 3.2 million copies have prompted other companies to follow suit as the fiscal rewards of advertisements in Lego-Club magazines were too overwhelming for other major companies to look the other way.
Essentially, the brand Lego has indirectly had a major impact on magazine growth thanks to ease of identification. End users can demonstrate the brand’s potential in a much stronger way than the company itself has the ability to.
The publishing industry now also operates over the internet. Now you can see many publishing packages over the internet in many different categories, mostly in digital printing. And although it might seem like the traditional ways of publishing services have slowed, they are quite in operation still.
Many a few prefer physical books, newspapers and magazines. When you go around asking people why they do so, here are a few answers that you will get:
“I like the smell of paper.”
“I have always liked books and magazines as they are, something I can tangibly turn its pages over.”
“I can’t feel an electronic book. It’s like turning your imagination into digital form–like 3D and 4D.”
“E-books discourage me to read as it displays too many number of pages.”
“I am a fan of everything portable but not portable books. I can’t read when I’m mobile. I have to read in a place that’s conducive for reading.”
“I have plenty of magazines at home; and I like to see them when I get home. I like to see all of them there in a basket. Magazines are colorful and can be used decoratively in your house, we don’t want to hide them in our phones, do we?”
“I have an electronic magazine. But I also have physical magazine. E-magazines sometimes take so much time to load as it depends on internet connectivity. So when I read something and I don’t want to be disrupted, I read my physical magazine.”
“I keep my magazines right where they should be–not in my phone; I have too many important files in there.”
“My library is my life. I have a big physical library and it inspires me to read and write. I think keeping a digital library is not that interesting.”
“I am not too lazy to carry a book.”